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Schréder launches a new company in Australia

To better serve the strong demand for intelligent LED lighting solutions in the Australian market

Schréder launches a new company in Australia

06/08/2015, Corporate News

Schréder opened a new office in Perth to better serve the strong demand for intelligent LED lighting solutions in Australia

Schréder, the leading provider of lighting solutions, continues to expand its global presence around the world with the opening of a new office in Perth, Australia.

We have been active in this exciting and dynamic market for a while. Now is the right time to directly enter this market by opening our own Schréder company, bringing us closer to our growing customer base. We see that the transition to intelligent lighting solutions in Australia is very much aligned with our philosophy and thinking. We further believe our offer of technically advanced high-quality LED luminaires and smart control systems will be well received in the market.” explains Dieter Poleyn, Schréder’s Regional Director for IMEAA (India, Middle East, Africa and Australia).

With the opening of the new company and the office in Perth, Schréder is significantly increasing its presence in the region. The Perth office will be run by the State Manager of Western Australia, Mike Huyerman, our previous distributor, who has realised various projects in Western Australia.

Schréder lighting solutions can already be found on the the Westlink M7 in Sydney, in the Eastlink tunnels in Melbourne, the West Coast Highway walkway in the City of Stirling precinct, the roads in the Karratha Housing Estate, the car park of the Sorrento Beach Life Saving Club in the City of Joondalup, on the walkway and internal roads of the Admin Office in the City of Belmont as well as in a large number of urban decorative projects in the cities of Adelaide, Canberra, Sydney, Gold Coast and Melbourne.

Betacom will remain our appointed distributor for the Eastern States of Australia and New Zealand. 

Schréder Australia will offer the market a complete range of energy-efficient LED lighting products including the group’s latest state-of-the-art Shuffle, OMNIstar, Ampera and Yoa, smart control solutions including the Owlet Nightshift remote management system, as well as glass fibre reinforced polyester poles.

The company launch was attended by various decision makers, specifiers and end-users, where Dieter Poleyn (Schréder’s Regional Director for IMEAA), Wimpie Ludwick (Sales Director, Schréder Australia), Murray Cronje (Manager: Applications & Training, BEKA Schréder) and Derek Watson (Regional Manager, BEKA Schréder) presented various commercial and technical topics.

Schréder team will assist local customers to create safer, welcoming and sustainable environments with dramatic energy savings
The Schréder Team at the Schréder Australia company launch event, from left to right: Derek Watson (Regional Manager, BEKA Schréder), Sarob Jain (Business Development Manager, Schréder Australia), Carl Watson (Managing Director, BEKA Schréder), Janeane Hamman (Financial Manager, BEKA Schréder), Mike Huyerman (State Manager - Western Australia, Schréder Australia), Mistelle Eyles (Office Administrator, Schréder Australia), Wimpie Ludwick (Sales Director, Schréder Australia), Nadja Smith (Communications Officer, BEKA Schréder), Murray Cronje (Manager: Applications & Training, BEKA Schréder), Clive van den Heever (Senior Sales Engineer, Schréder Australia), Dieter Poleyn (Regional Director for IMEAA, Schréder).

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